Training for your new mobile coffee van franchise

Espresso To Go’s comprehensive training program for your mobile coffee business is conducted over approximately four weeks. It includes:

• Nine days classroom training;
• A minimum of two weeks (average three weeks) “on the job” training in your territory.

 Espresso to Go prides itself on its unique training methodology.

Our two-weeks (or more) “on the job” training allows you to gain valuable real-life experience working in your own territory, with your own customers. This hands on approach is much more effective than hypothetical learning, meaning you’ll learn faster and be more competent in your mobile coffee business, by the end of the training period.

Best of all, during your coffee van training, we “take care of business”, acquiring customers, building the run and keeping your mobile coffee business profitable for a virtually seamless handover.

Espresso To Go's training includes 9 days classroom training

Your training will cover the following :

• Espresso Coffee Making (Barista) Training, Coffee Van Operation and Maintenance – instruction on how to make menu items including espresso coffees, use of the espresso machine and other appliances, creaming/steaming milk, adjusting the grind of coffee beans for best results, general coffee van operating procedures including generator, generator maintenance, espresso machine and appliance maintenance. Practicing and perfecting our coffee recipes.
• Territory Building and Marketing Techniques – maintaining and building your customer base with our comprehensive Business Development Program, how to maximize the efficiency of the run.
• The Business Development Program – lead generation strategies, key selling points, promotional opportunities, implementing a 12-month marketing campaign, how to handle new leads and maximize opportunities, product focus and seasonal opportunities
• Sales Engineering, Navman Sales Reporting and Marketing Software – instruction on operation of the GPS Data System and marketing software, how to engineer the route, how to read the GPS Data reports to determine how and where to focus marketing efforts.
• Inventory and Stock Control – how to order and purchase products, purchase ordering system, approved products and suppliers, minimum stock levels, inventory management, storage and rotation.