NEWSFLASH! New Mobile Coffee Franchisee breaks coffee sales record after just 10 days

We’re pleased to announce that our latest Franchisee, Mr Adrian Sims of Mt Gambier in South Australia has just broken the company sales record for a new mobile coffee franchise.

On just his 10th day of operation, Adrian sold 150 cups, which is a fantastic achievement for a start up franchise. We believe that Adrian’s incredible success after only 2 weeks is a testament to his dedication and Espresso To Go’s proven franchise system.

Our 100-cup guarantee, professional marketing strategies and intensive training program have equipped Adrian with everything he needs for a successful and profitable business.

Here’s what Adrian had to say about his new Espresso To Go mobile coffee business:

“I can’t believe how good this business is, it’s better than I expected. To sell 150 cups (in a day) after 10 days goes beyond my wildest dreams. I thought it would take me 6 months to achieve numbers like that. Here I am 2 weeks in and I’m already looking at earning $100 grand a year just from my Monday to Friday run. Then add to that weekend work! I’ve received so many requests from the local community for functions and sporting events that for the foreseeable future I can fill my weekends with as much work as I want.

I was confident from the beginning that the business would do well. I knew that Espresso To Go would get me to 100 cups (a day) but I think the secret to my success has been the marketing and “on the job” training.

Firstly, the training I received has been outstanding. On top of the 4 days barista training, I received more than 2 weeks on the job training in my run and Christine my trainer stayed with me until I was completely comfortable and able to do it on my own. Not only did I learn to make great coffee really fast, but I also learnt how to get customers and keep them.

A big part of this was the Espresso To Go marketing program. I don’t have a sales background, so marketing is not my strong suit. But having a proper 12-month program in place has made marketing easy for me. It’s really simple to follow and I received stacks of printed materials to use such as flyers, menus, loyalty cards, vouchers etc as part of my start up . Everything looks so professional and customers really take me seriously when I walk through the door.

The after sales support has also been great. It’s still early days and at the moment I’m speaking with my trainer every day to keep her up to date on my progress. It’s comforting to know that she’s just a phone call away and that I can call her anytime I need to with questions.